Google Ditching Chrome Lite Data Saver Mode on Android
Google is deleting a Chrome for
Android feature that has been used for years to help customers reduce their
mobile data usage. Chrome's 'Lite mode' will be phased out with the release of
Chrome M100 in late March.
When Google first debuted Lite mode
on Android in 2014, it was branded as Data Saver. Many smartphone customers
back then were on tiered data plans and faced extra charges if they exceeded
their monthly allocation. And, because mobile speeds were limited in some
areas, Lite mode helped pages load faster by compressing them.
Google offered the ability to
completely block graphics in 2015 in order to use even less data. However,
Google no longer sees a compelling reason to keep the choice available.
Unlimited internet plans are once again the norm, and Chrome, according to the
firm, has continued to reduce data usage with default settings.
"In recent years, we've seen a
fall in the cost of mobile data in many places, and we've deployed several
enhancements to Chrome to further limit data usage and improve Web page
loading," the company said this week on a help website. "Although
Lite mode is being phased out, we remain dedicated to ensuring Chrome provides
a fast webpage loading experience on mobile."
Chrome for Android M100 will be
delivered to the stable channel on March 29, therefore Lite mode will be
available till then.